Tennessee Football Campaigns

As a member of Tennessee Football's creative team, I have contributed to high-profile productions including uniform reveal campaigns, official visit experiences, recruiting content, and the department's transition from Nike to Adidas. My involvement has provided hands-on experience supporting large-scale athletics marketing and brand initiatives, including the Emmy Award-winning "Dark Mode" campaign.

A 20-minute behind-the-scenes documentary chronicling Tennessee Athletics' transition from Nike to Adidas. I conceptualized, structured, and edited the project, crafting a cohesive story from more than 100 minutes of interviews, 900+ behind-the-scenes clips, and official campaign footage. While much of the behind-the-scenes footage was captured by another videographer, I led the documentary's creative direction and post-production.

Assisted in the creative ideation and production of the Tennessee Athletics × adidas partner launch video, contributing to concept development and principal videography. (June 2026)

The four following videos are part of the official Tennessee Athletics × adidas campaign launch video showcasing every varsity sport during the brand transition. I contributed as a camera operator, capturing footage used throughout the campaign launch. This portfolio piece highlights the all-sports version; additional sport-specific edits were created and published across each team's social media channels.

Supported the creative team, contributing to portions of the production process as part of the team behind the Midsouth Emmy Award-winning project.

Contributed to the production of Tennessee Football's "Tron"-themed uniform reveal campaign.

A glimpse into the videos that come from official visits!

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